Despite the rise of e-books, physical books aren’t going anywhere. Graphic designer Chip Kidd shares why their design is so lasting.
Small Thing Big Idea, a TED original series, celebrates the lasting genius of everyday objects so perfectly designed that they changed the world around them. (Made possible with the support of The North Face)
Check out more here: https://go.ted.com/STBI and subscribe to our channel here: https://www.youtube.com/TED
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